Published:
Students in marketing research classes helped solve a real-life problem when they were asked to help an alumnus rebrand his gym.
Marketing
Discover the best ways to connect products and people, and become an expert in business strategies that improve sales with a marketing degree from Adelphi.
Why Earn Your BS in Marketing?
A marketing degree can help you develop the skills necessary to specialize in various exciting fields, from product development to market research to advertising and social media marketing. You’ll be able to engage in creative storytelling, analyze and optimize results with an eye to the future, and enable your company to reach its objectives of selling more goods and services. Because marketing touches on virtually everything, you can put your skills to good use in nearly any field.
Maybe that’s why the U.S. Bureau of Labor Statistics is forecasting growth for advertising, promotion and marketing managers at 8 percent by 2028.
Why Major in Marketing at Adelphi?
- Benefit from the Willumstad Winning Edge—six steps to boosting career success in any field of business.
- Build relationships with industry leaders by completing class projects for real-world clients like 1-800-Flowers.com, GEICO and Jovia Financial Credit Union.
- Leverage Adelphi’s career connections—internship placements, résumé guidance, job shadowing and more—to land your dream job right after graduation.
What Can You Do With a Degree in Marketing?
Kickstart your career in market research consulting, brand management, business development or green marketing. Become an entrepreneur, public relations or advertising/promotions manager or search marketing strategist.
$82,539*
* based on Adelphi University Career Outcomes Survey & NACE First Destination Survey, Class of 2023
the average annual salary of our 2023 baccalaureate graduates—that’s 30% higher than the national average
based on Adelphi University Career Outcomes Survey & NACE First Destination Survey, Class of 2023
One of my favorite things about the marketing program at Adelphi is the flexibility. In one course, we partnered with Bloomberg Media, which tasked us with creating a $27 million dollar mock media plan for FIJI Water Company. During this 15-week project, I developed a strong passion for market research and marketing analytics, which helped me understand the type of career I want.
Sonia Melendez ’19
Junior Project Director at Lieberman Inc.
Minor & Degree Options
Marketing Minor
In today’s global economy, a business minor can give you a major advantage. Explore marketing in a small, intermediate-level course—taught by world-class faculty—that will give you marketable skills in critical and analytical thinking.
Plus One-Year MBA Option
Marketing majors at Adelphi have the opportunity to accelerate their path to a rewarding professional career by completing an MBA with one additional year.
Exceptional Hands-On Learning
Tailor your work experience to your interests, strengths and professional goals. Our dedicated internship office has helped more than 1,600 Robert B. Willumstad School of Business students secure internships—95 percent of them paid—by creating personalized career plans. They’ll assist you with researching positions, polishing your résumé, submitting applications, practicing interviews and building your network.
Marketing students have interned at leading companies in the New York area, including:
Apply what you have learned in your courses in real business settings.
BS in Marketing Program Info
Courses & Requirements
Application Requirements
To apply for this program, submit the appropriate application requirements:
Transformative Educational Opportunities
All undergraduate marketing degree students have the opportunity to apply for the following programs to expand their educational horizons:
- The Honors College – fostering intellectual perspectives and critical skills
- Levermore Global Scholars – preparing students to become global thinkers and leaders
- Study Abroad – providing opportunities to experience another culture and see the world from a new perspective
Awards & Recognition
Colleges of Distinction: Business
Adelphi is named a 2024–2025 College of Distinction with special recognition given to our business program’s high-impact approach to education.
Top Ranked in Business
Wall Street Journal/College Pulse
Adelphi is the highest-ranked university on Long Island in the 2025 Wall Street Journal/College Pulse Best Colleges. It also ranks #7 in New York, with outstanding scores for student outcomes including graduation rate and salary impact.
Ranked one of the best
U.S. News & World Report
Adelphi University has been named a Best College among National Universities for seven consecutive years. Adelphi remains the top-ranked private university on Long Island.
A Best College
Colleges of Distinction: Career Development
Adelphi University has been recognized as a Career Development college for the exceptional way in which our institution is equipping students with the skills to succeed in their lifelong career journey.
Expert Career Guidance
Princeton Review
The Princeton Review has ranked Adelphi University among the Best Northeastern Colleges based on academic offerings and career preparation for students, campus policies, initiatives and activities.
Best Northeastern College
Colleges of Distinction: Equity & Inclusion
Adelphi has been honored for initiatives to become an increasingly welcoming, inclusive community for students and faculty.
Top Ranked in Equity & Inclusion
Times Higher Education
Adelphi ranked in the top 4 percent of universities in the nation by the Times Higher Education World University Rankings, receiving the highest scores in academic reputation and international outlook.
Global Recognition
Location
Nexus Building First Floor
Hours
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