See Adelphi University's primary and secondary color palettes and get information on usage and best practices.

Primary Colors

Gold and brown are Adelphi’s school colors and are the essential palette for accents on all materials. Gold and white should be used as the primary and dominant colors in accents and large headlines; brown and black can be used to create emphasis and for smaller type.

Gold

Pantone: 7549 C and 7548 U
Hex: #ffb500
CMYK: 0, 22, 100, 2
RGB: 255, 181, 0

Brown

Pantone: 4625 C
Hex: #4f2c1d
CMYK: 30, 72, 74, 80
RGB: 79, 44, 29

Black

Hex: #000000
CMYK: 70, 35, 40, 100
RGB: 0, 0, 0

White

Hex: #ffffff
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255

Secondary Colors

The following colors can be used as backgrounds and accents.

Light Brown

Pantone: 7531 C
Hex: #7a6855
CMYK: 16, 29, 38, 53
RGB: 122, 104, 85

Light Brown at 65%

Hex: #9f9081
CMYK: 0, 9, 19, 38
RGB: 159, 144, 129

Light Brown at 35%

Hex: #c5bbb1
CMYK: 0, 5, 10, 23
RGB: 197, 187, 177

Light Brown at 5%

Hex: #f1efed
CMYK: 4, 4, 4, 0
RGB: 241, 239, 237

Accessibility Requirements

Some people with visual impairments interpret color and contrast differently, making it difficult to access information communicated only by color. Making colors accessible usually means creating color combinations that provide enough contrast that the content is clearly distinguishable from the surrounding page.

Based on Web Content Accessibility Guidelines (WCAG 2.0), we require a contrast ratio of at least 4.5:1 for normal text and 3:1 for large or bolded text.

Accessible Color Combinations Contrast Ratio
Gold and Brown 6.93:1
Gold and Black 11.86:1
White and Black 21:1
Brown and White 12.27:1
Light Brown and White 5.33:1
A
A
Light Brown at 65% and Black 6.78:1
A
A
Light Brown at 35% and Black 11.11.1
A
A
Light Brown at 35% and Brown 6.49:1
A
A
Light Brown at 5% and Black 18.3:1
A
A
Light Brown at 5% and Brown 10.7:1
A
A

Please note, gold and white have 1.77:1 contrast ratio and is therefore not an accessible web color combination.

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