Communications and Marketing Advisory Board

Advisory Board members include Adelphi alumni and friends who can share invaluable industry expertise to help University Communications and Marketing with their strategic vision and planning in support of the Momentum 2 strategic plan.

Advisory Board Members

The following industry professionals joined the inaugural Communications and Marketing Advisory Board in fall 2023:

Christian Campagnuolo ’94

Christian Campagnuolo is a seasoned leader with more than 25 years of strategic marketing leadership experience in building world-class brands that tell compelling stories and generate incredible demand.

Campagnuolo was the chief brand officer for EVERFI, an international technology company driving social change through education. He also served as CMO for Snagajob, the nation’s largest hourly worker marketplace. Earlier in his career, he was at Blackboard, where he led the company’s strategic marketing, global branding, and creative service teams. Before Blackboard, Campagnuolo built a successful advertising agency, creating award-winning campaigns for worldwide brands including EA Sports, The Orlando Magic, and British Telecom. He also spent seven years at Walt Disney Company, helping to brand and market one of the world’s most popular vacation destinations.

Robin Rae Kravitz ’72

Robin Rae Kravitz ’72 maintains the boutique law practice of Kravitz Law PLLC, focusing primarily on advertising and promotions law, intellectual property protection and licensing, sweepstakes and contests, premiums, loyalty programs, e-commerce, data collection and use, privacy and writer/artist representation.

Before establishing the firm in 2004, Kravitz was senior vice president and general counsel, (Advertising and Marketing) at Bates Advertising USA; associate general counsel of Group Danone’s U.S. divisions (including The Dannon Company); senior counsel of the National Advertising Division of the BBB National Programs (a/k/a NAD), and vice president and assistant general counsel for Ted Bates Worldwide.

She has also been a commercial arbitrator and has counseled and arbitrated matters involving leading national advertisers, advertising agencies, Broadway producers, actors, directors, major publishers, art collectors and galleries as well as small businesses. She has served as an ADR neutral on approximately 200 advertising, entertainment and intellectual property disputes for the NAD and American Arbitration Association.  Kravitz is an active member of the New York City Bar Association (Small Law Firm, Arbitration, and Art Law Committees) and has lectured and written articles on advertising, promotion, alternative dispute resolution and attorney advertising.

Ryan Laul ’02

Ryan Laul is the President of OMnet, Omnicom’s principal-based buying group. He oversees commercial investment across all media disciplines for Omnicom Media Group in North America. As head of OMnet, Laul is responsible for the vision and strategy across the organization, ensuring that the company is operating in lockstep with clients in pursuit of solving their business investment and productivity goals.

Laul previously served as president of Outdoor Media Group, the largest out-of-home (OOH) specialist in North America, managing more than $1 billion in OOH spending across over 200 clients, including eight of the top 12 OOH spenders in the United States. Under his leadership, the agency executed the largest data-driven OOH campaign, integrated mobile audience data into fundamental planning and buying, developed the largest demand-side resource for DOOH media and became the first company to establish a cinema upfront with the nation’s largest supplier.

Laul holds positions on advisory boards for the OAAA, Geopath and the DP-AA Agency, and he works closely with the New York Advertising Club to provide leadership in connecting the OOH industry with young professionals.

Eric Martin Jr. ’06, MBA ’08

Eric Martin Jr., a seasoned business and marketing executive, has managed business development, marketing, and growth for agency partners and brands, including MOET Hennessy and other top consumer brands. His journey has been one of continuous teaching of how culture and influencers have redefined today’s marketing efforts. Martin is excited to leverage his vast experience and strategic insights to further this advisory group’s collective goals.

With over 15 years of experience in the dynamic world of brand marketing and advertising, Martin has honed his skills in cultivating brand identity, executing impactful marketing campaigns and fostering lasting relationships with key stakeholders. His journey began in the vibrant startup scene, where he mastered the art of crafting compelling integrated marketing initiatives to engage audiences and foster brand loyalty. From there, he transitioned into agency life, managing diverse portfolios for high-profile clients such as Hennessy, Belvedere, Johnson & Johnson, HP, Twitter, DAZN and New Balance, further refining his strategic planning and creative development skills.

Martin has had the pleasure of leading multidisciplinary teams, driving innovation, and consistently delivering results that exceed expectations. Throughout his career, he has been driven by a fascination with the power of leadership, storytelling, a passion for disruption and a commitment to creating memorable brand experiences. Meanwhile, his educational background is rooted in business.

Ron Robinson ’87

Recognized as one of the world’s leading cosmetic chemists, Ron Robinson, CEO and founder of BeautyStat, set his goal to develop a revolutionary new technology to stabilize active ingredients such as pure vitamin C. After spending his career and five extensive years in the lab trying to solve this problem, he finally did. As a result, his brand, BeautyStat, was born with the world’s first 20 percent stable vitamin C serum, the Universal C Skin Refiner. No other product on the market contains the same potency.

Since its launch in 2019, BeautyStat has grown rapidly as a company, developing a line of award-winning skincare products, from the Universal Skin Refiner to eye cream, cleanser, moisturizer and facial oil. The line has won 11 beauty awards from Allure, Good Housekeeping, and Women’s Health. BeautyStat has had tremendous success on-shelf as it expands its distribution into several retailers, most notably, ULTA Beauty. In 2022, as a direct result of its sales performance and over-delivering on the sales forecast, BeautyStat went from being in 260 ULTA Beauty stores to more than 1,300 nationwide.

With over 20 years of experience in the beauty industry developing Clinique’s best-selling products, leading the product development roles for L’Oreal, Revlon, Avon, and advising on Hailey Bieber’s Rhode skincare line and having launched BeautyStat just three years ago, Robinson is only just getting started. He’s already won Glossy’s 2022 Glossy 50 award for being one of the industry’s biggest movers and shakers, the Byrdie  Award for Best Formulator and the WWD BeautyInc Award: The Originals.

Melanie Schutt ’95

Melanie Schutt is a seasoned marketer with deep experience in brand strategy and marketing communications. She currently runs her own marketing consultancy with clients across a broad range of industries. Prior to founding her own business, she was a senior vice president of branding and Communications at Citi, where she developed multiple successful programs and partnerships, leading them from idea to launch and expansion.

Earlier in her career, Schutt served as head of a relationship marketing team at AXA Equitable, conceptualizing and managing marketing initiatives that are still in place today. Melanie holds a BBA from Adelphi University and an MBA from New York University with dual specializations in Marketing and Entrepreneurship & Innovation. She is an active volunteer and provides pro bono marketing services through numerous non-profit board seats and committees.

Andrea Bertola Shaw ’03

Andrea Bertola Shaw is the founder of The New York Website Designer LLC, a highly successful digital marketing company. She was ranked as one of the top 10 web designers in the United States (2022) and named best web designer in New York City (2020, 2021, 2022, 2023). She has more than 15 years of experience designing and developing websites for businesses of all sizes, from startups to Fortune 500 companies. She has used her creativity to help multimillion-dollar businesses succeed in their digital marketing goals. She was thrilled when asked to serve on the Adelphi University Communications and Marketing Advisory Board.

Other accolades she’s received include being continuously ranked #1 on Google for over 260 keywords and 25 out of 25 five-star Yelp reviews.