Merchandising and Licensing
The Adelphi University name and marks are some of our most important assets. They help to identify us as being a great major metropolitan university.
The Adelphi University Merchandise Licensing Program helps protect and promote our brand by ensuring that the public can properly identify and associate the University’s name and logos with officially licensed products that have been approved by the University. The University requires that all members of the University community (faculty, students, staff and alumni), as well as all external manufacturers and vendors, obtain approval before producing any product that displays the Adelphi University name or marks.
Learfield Licensing Partners
To comply with federal, state and international trademark laws, Adelphi University is required to monitor and control all uses of its trademarks. The Adelphi Licensing Program is managed by Learfield Licensing Partners, an outside agency, and is administered through the Office of University Communications and Marketing.
There are more than 60 vendors licensed to manufacture products that bear Adelphi’s trademarks—all merchandise orders must be filled by one of these licensed vendors.
All merchandise and/or promotional items funded through University accounts must bear an official Adelphi University identifier. In addition to these licensing guidelines, please review more specific information regarding the use of the University name and logos.
Staples is the exclusive vendor for ordering and producing promotional pens bearing the University logo and/or University logo with a school or department name.
There is an assortment of pens, offered at a variety of specially negotiated price points, from which to choose.
Our trademarks include, but are not limited to, the following words:
- Adelphi University
- Adelphi University Panthers
Adelphi’s graphic trademarks currently include:
- University seal
All Adelphi University trademarks appearing on merchandise require approval through Learfield Licensing Partners, even if the proposed uses do not involve the sale of a product; e.g., promotional items for conferences or meetings; items for fundraisers, club and organization event promotion; items for giveaways, gifts, etc.
Adelphi University trademarks may not be altered in any way. They may not be used in conjunction with the name or trademark(s) of any other entity without prior written permission of that entity. They may not be used in any manner that suggests or implies Adelphi’s endorsement of other organizations, companies, products, services, political parties or viewpoints, or religious organizations or beliefs. They may not be used in any way that discriminates or implies discrimination against any persons or groups.
Adelphi will not approve the use of Adelphi University trademarks or designs in connection with any product and/or artwork depicting or implying the use or endorsement of: alcohol; illegal drugs; tobacco products; firearms or other weapons; racist, sexist, hateful, demeaning or degrading language or statements; profanity; sexual acts; statements impugning other universities; artwork or a design incorporating trademarks or copyrights not owned by Adelphi University.
To ensure consistency in the use of Adelphi’s trademarks, products bearing Adelphi’s trademarks may be purchased only from companies that are officially licensed by Adelphi to manufacture or distribute products bearing its trademarks.
There are more than 60 vendors licensed to manufacture products that bear Adelphi’s trademarks—all merchandise orders must be filled by one of these licensed vendors. For the complete list of Adelphi-licensed vendors, visit Learfield Licensing Partners’ vendor list and click Adelphi.
The Office of University Communications and Marketing occasionally grants approval to use specialized vendors for the manufacture and production of custom products and merchandise.
Effective July 1, 2017, the royalty rate will rise to 12 percent for standard items. The 4 percent royalty rate on items produced for internal usage remains unchanged. Royalty fees are payable through Learfield Licensing Partners and apply to all items, including giveaways.
The only items exempted from royalty fees are:
- Official University signage
- University awards and plaques
- Athletic department purchases for practice and competition
However, use of a licensed vendor is still required.