History shows that big social change often starts small. The seeds of many national movements were planted by small groups of people talking around kitchen tables. While computer screens and smartphones may have replaced those kitchen tables, it’s still true that small groups of people with big ideas can spark powerful social change. Technology shouldn’t replace time-proven community-organizing strategies, it should enhance them by giving nonprofits rapid and cost-efficient access to millions of people who want to get involved in some way. This article discusses how social change can benefit from new tools that offer faster and more affordable ways of connecting with thousands of people with tweets or text messages.
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As seen in the March 2016 issue of LeadTime.
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