An organization’s messaging can drive donors to action or bore them to tears. The data from Abila’s Donor Loyalty Survey indicates that 72 percent of donors say that organizational content has bearing on their decision of whether or not to donate. The survey indicates that common reasons for not donating were because of content and messages were too vague (35 percent); programming featured did not interest the donor (25 percent); and, dull and boring messaging (24 percent). Also, the survey revealed that donors prefer messaging to be short and sweet.
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As seen in the April 2016 issue of LeadTime.
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