We live in a new era of communication where new tools emerge at a dizzying pace and empower us to see and do more. As a result, we’ve witnessed a seismic shift in power dynamics. In the Harvard Business Review, Henry Timms and Jeremy Heimans write: “Old power works like a currency. It is held by few. It is closed, inaccessible, and leader-driven. It downloads, and it captures. New power operates differently, like a current. It is made by many. It is open, participatory, and peer-driven.” Organizations that recognize these changes and factor them into their communications strategy can realize measurable outcomes.
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As seen in the April 2016 issue of LeadTime.
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