In 2013, the Institute for Nonprofits at NC State University surveyed 70 nonprofits with budgets under $600,000 about how they use social media.
In 2013, the Institute for Nonprofits at NC State University surveyed 70 nonprofits with budgets under $600,000 about how they use social media. Most of the respondents reported that their websites list a mission statement, a description of the organization’s programs and services, a calendar of events and a donate button and notices about volunteer opportunities. Only 20% reported that their websites provide information about employment opportunities, and even fewer provide copies of their IRS Form 990 or financial and budgetary information. Eighty-six percent use Facebook, one-third use Twitter and one-quarter are on LinkedIn and YouTube. Most report that they do not dedicate any funding for social media outreach.
In response to the findings, Jennifer Jones, at the Caster Family Center for Nonprofit and Philanthropic Research, said, “I believe in the next few years, [social media] will become increasingly important, especially in the areas of fundraising, friend-raising and advocacy.”
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