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Approaches to think through ways to attract donors to your year-end campaign.

As you think through ways to attract donors to your year-end campaign, consider the following approaches:

  • Build a strong Giving Tuesday campaign and wait until spring time to send out your annual appeal; donors can be bombarded with holiday and year-end appeals
  • Identify your donors’ changing preferences and demographics and change things to attract new donors
  • Personalize your generic year-end appeal by including a personal story to demonstrate how donors are making a difference 

» Read about more strategies

As seen in the October 2013 issue of LeadTime.

For further information, please contact:

Todd Wilson
Strategic Communications Director 
p – 516.237.8634
e – twilson@adelphi.edu

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