“Social media have become like email and a website: mandatory, not optional.” The potential for social media to revolutionize the way that nonprofit organizations market themselves is being realized by many notable nonprofits including World Vision and The Humane Society of the United States. These organizations have developed text campaigns, mobile gift catalogs, mobile optimized websites, iPhone and iPad apps along with Facebook and Twitter to reach constituents, stakeholders and beneficiaries.
As seen in the March 2013 issue of LeadTime.
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