The Content Marketing Institute recently published findings from a 2014 research study on nonprofits
The Content Marketing Institute recently published findings from a 2014 research study on nonprofits. The report, Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends – North America, produced by Blackbaud, provides insights on the content marketing habits of 1,714 respondents representing a broad range of nonprofit agencies and organizations. The report presents findings then looks at some of the key differences between those who rated themselves as most effective and those who rated themselves as less effective at content marketing.
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