Adelphi University's Robert B. Willumstad School of Business has introduced three new advanced graduate certificate programs—in business analytics, digital marketing and marketing analytics.
The new certificate programs allow individuals to balance family and other obligations with convenient, flexible course schedules that allow for focus on full-time work, while also preparing them for further study. Applicants for these programs must hold a bachelor’s degree or higher in any discipline.
“We are excited to offer our students the small classes, personalized approach and experiential learning for which Adelphi is known in these cutting-edge certificate programs that will prepare them for careers in these growing fields of business,” said MaryAnne Hyland, PhD, interim dean of Adelphi’s Robert B. Willumstad School of Business.
Through Adelphi’s advanced certificate in business analytics, students will gain the quantitative and qualitative skills to store, process, model and visualize data, then present their findings and make data-driven decisions with confidence. They will learn to apply business analytics in the workplace while mastering the applications of cutting-edge tools like Python, R and SQL for data analysis.
With the digital marketing certificate, individuals can maximize their marketability by learning to successfully develop, execute and analyze sophisticated digital marketing strategies. An advanced certificate offers a fast, accessible and affordable pathway to career advancement.
The advanced certificate in marketing analytics offers a fast, accessible and affordable pathway to career advancement, whether a seasoned professional or just starting out in the field. Professionals who can analyze and interpret marketing data, then translate their findings into effective marketing strategies are in high demand.