Strategic Consulting Labs
Spring 2020 Projects
The project objective was to identify the initial investment, risks, and opportunities associated with pursuing a new revenue source. The students compiled a list of best practices and provided concrete suggestions on service offerings, potential partnerships, investments, and calculated a P&L.
Project focus: Growth Strategy
Objective Group is a private information technology and services company that specializes in software development, agile methodologies, assessment and consulting.
The team analyzed 5 industries that are high users of information technology to assess which industry would have a better fit for Objective’s SINCCERA product given the opportunity, competition, return and ease to enter.
After narrowing the industry selection, the team developed a comprehensive market penetration plan for the selected vertical detailing the entry strategy and implementation requirements.
Jovia Financial Credit Union
The project objective was to gather primary and secondary research about generation-z online and mobile banking trends and preferences. The students helped guide Jovia Financial Credit Union innovate its mobile and online banking tools by enhancing data visualization for clients’ account information.