Spring 2020 Projects

Licensing International

The project objective was to identify the initial investment, risks, and opportunities associated with pursuing a new revenue source. The students compiled a list of best practices and provided  concrete suggestions on service offerings, potential partnerships, investments, and calculated a P&L.

The team was instrumental in helping us develop a “go to market” strategy for our education initiative.

Maura Regan President, Licensing International

Objective Group

Industry: Technology
Project focus: Growth Strategy

Company Profile

Objective Group is a private information technology and services company that specializes in software development, agile methodologies, assessment and consulting.

Project Framework

The team analyzed 5 industries that are high users of information technology to assess which industry would have a better fit for Objective’s SINCCERA product given the opportunity, competition, return and ease to enter.


After narrowing the industry selection, the team developed a comprehensive market penetration plan for the selected vertical detailing the entry strategy and implementation requirements.

As an international student, I would highly recommend participating in a project with an external stakeholder, sharing each other’s ideas, and working towards the same goal. As a psychology major, what we are taught can be very academic and clinical; however, with this program, we applied what we learned to a real business challenge

Shuan Yu Chen Masters, General Psychology, May 2022

Jovia Financial Credit Union

The project objective was to gather primary and secondary research about generation-z online and mobile banking trends and preferences. The students helped guide Jovia Financial Credit Union innovate its mobile and online banking tools by enhancing data visualization for clients’ account information.

Program Contacts

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