Many nonprofits remain overwhelmed and confused about how to raise money from individual donors. In 2014, Heather Yandow, a writer for the Stanford Social Innovation Review,studied 29 nonprofits with budgets under $2 million, to identify opportunities for small nonprofits to strengthen individual donor contributions. One of the key discoveries is that the clearest predictor of success is having a formal fundraising plan. In all cases, the nonprofits that were most successful took the time to create a written plan; they didn’t simply react to fundraising opportunities as they arose.
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As seen in the December 2015 issue of LeadTime.
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