Gary Laermer writes that nonprofits often shortchange themselves by focusing too much on past fundraising performance.
Gary Laermer, Chief Development Officer at the YMCA of Greater New York, writes that nonprofits often shortchange themselves by focusing too much on past fundraising performance and meeting specific figures in the future. He suggests that organizations would be wise instead to take stock of their current resources and the universe of possible givers and donors, and develop a strategy aimed at building capacity to reach their highest possible level of giving.
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