Tom Shinick on businesses surviving in this down economy

Professor Tom Shinick describes how business must be flexible to stay afloat in a struggling economy:

It’s not uncommon these days for businesses to have to adjust to a radically different environment.

“The economy has forced some companies to have to re-evaluate what they do and retool their businesses for the growth opportunities ahead,” said Thomas Shinick. He is a professor of entrepreneurship and small business at Adelphi University in Garden City and president of Corporate Development Partners, a Merrick business advisory. “The companies that are doing well today are studying the market and anticipating new trends.”

Read the full article from Newsday

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