When marketing to potential donors and supporters, nonprofits have two goals: to win supporters to their cause, and to convert those supporters to donors or members to support their work. To achieve both goals, marketers will need to become more savvy than ever. This article discusses trends that could make life challenging for nonprofits, along with some marketing strategies that can help nonprofits end the year better than they started.
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As seen in the July 2016 issue of LeadTime.
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