According to Matthew Mielcarek, one third of annual donations are collected in December, many of which come from first-time donors.  In a recent Philanthropy Journal article, Matthew proposes five ways to validate giving decisions and retain first-time donors.

  • Implement a new donor conversion plan to establish an ongoing relationship
  • Tailor your outreach to the information they gave you in the first donation
  • Let them know if you reach your goal, follow-up with thank you’s and update new donors on goals for the current year
  • Personalized messages based on the new donor’s interests, affinities, and locations
  • Suggest an affinity-driven gift, which can be a renewal gift or an upgrade to recurring contributions

» Read More

As seen in the May 2013 issue of LeadTime.

For further information, please contact:

Todd Wilson
Strategic Communications Director 
p – 516.237.8634
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