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Part of any good fundraising strategy should be testing the methods that work for others before investing heavily in them.

Part of any good fundraising strategy should be testing the methods that work for others before investing heavily in them. A recently released study reports the growth of nonprofit fundraising email revenue was up 25 percent even though email open and click-through rates are down. The report, entitled “Benchmarks X, 2016”, surveyed 105 nonprofit groups with a total of more than 69 million list subscribers. 

» Read a Summary and Download the Report

As seen in the May 2016 issue of LeadTime.


For further information, please contact:

Todd Wilson
Strategic Communications Director 
p – 516.237.8634
e – twilson@adelphi.edu

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