Even amid a challenging economic and political climate, 58 percent of charities reported an increase in donations in 2012, up five percentage points from 2011. Overall consumer confidence in the economy rose significantly in 2012; this could explain the rise in charitable donations. Here are some findings from the survey by the Nonprofit Research Collaborative released in April:
- Half of the charities reported an increase in big gifts.
- Six out of 10 said online giving rose as well last year.
- Sixty-three percent of the organizations said they met their fundraising goals.
- Of the 59 percent of the charities that strove for a higher fundraising goal for 2012 than in 2011, 77 percent hit the target.
As seen in the May 2013 issue of LeadTime.
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