Email Content General Guidelines

A key part of email strategy for Adelphi University’s Giving Day, One Day to Give, is peer-to-peer outreach. Start with who you know—friends, family, mentors, classmates and peers—those who may be personally invested in your success. Then, expand your thinking to those within your personal network— colleagues, like-minded peers, or those who may have a passion for your project.

Early and then often. Let people know that you’re participating in Adelphi’s One Day to Give —and, most importantly, what’s motivating you to do so. Provide clear ways for your audience to participate, and let them know how they can amplify your message on their social media pages.

We recommend sending the following messages:

  1. at least one message the week before launch,
  2. a message announcing that Adelphi’s One Day to Give has begun,
  3. multiple messages throughout the day on Giving Day, and then
  4. a stewardship email after One Day to Give ends.

Translate the momentum and excitement of your campaign into additional email and social media opportunities to engage those who have yet to participate. When your audience sees other people contributing to your success, they may be encouraged to make a donation themselves.

Spur your audience to action by encouraging them to give by a certain deadline, during a match challenge, or a specific timeframe. Framing the email as urgent could provide a much-needed boost to convert those on the fence, or to convince those leading a busy life to give at that exact moment.

Thank your supporters for helping you reach your goal — and, if appropriate, let them know how they can stay involved with your cause.

  • Construct your email language appropriately per person and audience
  • The way you speak to your family and friends may be different than how you connect with colleagues and like-minded peers.
  • Write like you speak. Your speaking voice is more likely to connect with a potential donor than overly formal language, so don’t overthink it.
  • Make it personal and urgent.
  • Appeal to human interest. Why is this cause important to you? Why is it important that your cause receives these funds — what good will your cause do with the donation?
  • Keep it as tight as possible
  • Keep exclamation points to a minimum.
  • Use a P.S. to highlight an aspect of your ask. Example: Sharing on social. Example: Re-highlighting your call to give.
  • Focus on the second-person voice. With your help… You can… What you do…
  • Use easy to read fonts.

If someone on your email list responds and says they have donated, please exclude them from future communications except for the thank you email.

Core messages

  • In this very special landmark year– our 125th anniversary– we will be coming together to Build Tomorrow Together on Giving Day 2022.
  • On One Day we can do so much and help so many. Help us reach higher than ever before on this landmark Giving Day.
  • Your gift helps Adelphi continue to transform students lives through world-class academics, a focus on student success and a warm and inclusive community.
  • When you make a gift, you fund opportunities that transform lives. You support scholarships that enable deserving, motivated students to further their education, and you help Adelphi complete its educational mission.
  • While we’re doing amazing things today, we are also firmly focused on the future. The generosity of the Adelphi community is what leads us there.
  • Adelphi students are future leaders, innovators and transformers, but many need extra support in getting there—especially during challenging times.
  • Help spread the word. Share the One Day to Give video at adelphi.edu/givingday using #Give4Adelphi and take part in any of the hourly and daylong challenges throughout the day.

Email Samples

Below you will find copy that may help inspire others to support your campaign, fund, scholarship or school on One Day to Give, Adelphi University’s Giving Day. You are welcome to copy and paste these messages into communications materials or tailor them to make them your own.

We encourage you to highlight ways in which your campaign, fund, scholarship or school works to better the world in its own unique way.

Subject line: On one day we can do so much and help so many.

Dear [recipient’s preferred name],

[Insert a relevant or personal message such as who you are, your relationship to them, your role at Adelphi University, etc].

I wanted to share this great news! Adelphi University is preparing to launch its annual giving day campaign, called One Day to Give. This exciting event takes place on March 23, 2022 when our global Panthers will join together for 24 hours of giving back.

Why give? Because no matter the size, your gifts matter! I will be raising money for [Insert project name]. [Explain why you’re raising funds for this project. Why is it personally meaningful to you? What impact does it have on you, those around you, students, communities, etc.]

I hope I can count on you as our global Adelphi community unites to show our Panther Pride  by making a gift of any size to any active One Day to Give campaign. Together, we’ll make a crucial difference in a short period of time—a difference that’s more important than ever in this pandemic year.

Best,

[Your name]

P.S. I’ll be using my social media to help promote our project and to help build momentum for Giving Day. Please share my project using hashtag #Give4Adelphi on your social media too. If you do, I hope you’ll tag me so that I can respond to your posts.

Facebook: @YOUR NAME;

Twitter: @YourHandle,

Instagram: @YourHandle.

LinkedIn: Your Profile Hyperlink

Dear [recipient’s preferred name],

One Day to Give is here! Alumni, students, parents, faculty, staff and friends of Adelphi University are joining together for 24 hours of giving.Together, we are celebrating the generosity of our Adelphi community and making a difference in such a short amount of time.

As I previously shared, I’m raising money for [Insert campaign name], and I could really use your help.We’re trying to raise money to [list goals in as much detail as possible]. Every gift at any size, matters because it will help us move closer to reaching our donor/gift goal.

Will you take a minute to make a difference? To make a donation visit: [insert URL to campaign page].

Best,

[Your name]

P.S. Please share on your social media, too, with the hashtag #Give4Adelphi and please tag me so that I can respond.

Facebook: @YOUR NAME;

Twitter: @YourHandle,

Instagram: @YourHandle.

LinkedIn: Your Profile Hyperlink

Dear [recipient’s preferred name],

If you’ve already made your gift thank you and thank you for sharing on social media! I’m excited to let you know that XX people have contributed to [your cause, project, event, etc. or the overall participation information] during One Day to Give so far!

There are XX hours left on One Day to Give  and I’d like to see that number rise. We’re so close to reaching our goal of (XX donors, whatever you think is more compelling) — if you haven’t made your gift yet, can I count on you to help us? Every gift matters! I can’t say that enough.

You can make a donation on our project page: [insert URL to campaign page]. We plan to use the money to [list out goals in as much detail as possible]. Please let me know if you have any questions.

Best,

[Your name]

P.S. Please share on your social media, too, with the hashtag #Give4Adelphi and please tag me so that I can respond.

Facebook: @YOUR NAME;

Twitter: @YourHandle,

Instagram: @YourHandle.

LinkedIn: Your Profile Hyperlink

Dear [recipient’s preferred name],

There are only a few hours left during Adelphi’s annual giving day, One Day to Give to raise as much as we can for [project].

Please consider making a donation to help us finish U Giving Day strong. With your help, our project will [list out goals in as much detail as possible]. You can easily make a donation on our project page: [insert URL].

You can also help by sharing our project page on your social media using the hashtag  #Give4Adelphi to help me reach more people. I hope you’ll tag me so that I can respond to your posts.

Facebook: @YOUR NAME;

Twitter: @YourHandle,

Instagram: @YourHandle.

LinkedIn: Your Profile Hyperlink

Thank you for supporting a great cause and a great university.

Best,

[Your name]

P.S. If you already made a donation, I can’t thank you enough. So far, we’ve raised $XX and XX proud Panthers have contributed.

Dear [recipient’s preferred name],

[We did it!] 

Or if you didn’t quite reach your goal. 

[We had an amazing response thanks to many or you! Insert a relevant or personal anecdote.] 

Adelphi University’s annual giving day, One Day to Give  received enthusiastic support from our global Panther community. And [project] attracted $XX from XX Adelphi-supporters.

Thank you for supporting me during One Day to Give by reading my emails, asking me questions, sharing on social media and for contributing to a great cause that will [list out goals] . We couldn’t do it without you!

Thank you again,

[ Your name]

P.S. If you intended to donate but ran out of time, you can still make a donation on our project page: [insert URL].

Giving Day email signature

Pick a signature and follow the instructions to use the template:

  1. Select all the elements in the signature.
  2. Select Copy (Ctrl + C).
  3. Open Gmail > Settings > See All Settings > Signatures > Create New Signature
  4. Paste (Ctrl +V) the signature and update your information.

Name | Title

Pronouns

Department | Adelphi University

Phone number

Email

#Give4Adelphi

adelphi.edu/givingday

Contact
Phone Number
More Info
Location
Nexus Building, 200
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