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This course deals with strategies and decisions as they relate to managing the marketing process. Topics include opportunity analysis, segmentation and positioning strategies, marketing strategies and the marketing mix - within the context of social, economic, competitive, and legal environments. Information management is utilized to develop marketing strategies and tactics.

Upon successful completion of this course, students will be able to: • Understand and apply the fundamental principles of marketing.• Understand the need for marketing research and conduct basic marketing research.• Identify and apply the components of a marketing strategy.• Understand and implement market segmentation.• Understand and apply the marketing mix (product, price, place, and promotion).• Understand the ethical implications of marketing decisions.

*The learning goals displayed here are those for one section of this course as offered in a recent semester, and are provided for the purpose of information only. The exact learning goals for each course section in a specific semester will be stated on the syllabus distributed at the start of the semester, and may differ in wording and emphasis from those shown here.