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MKT 580: Marketing Management

3 credits

This course deals with strategies and decisions as they relate to managing the marketing process. Topics include opportunity analysis, segmentation and positioning strategies, marketing strategies and the marketing mix - within the context of social, economic, competitive, and legal environments. Information management is utilized to develop marketing strategies and tactics.

Learning Goals

Upon successful completion of this course, students will be able to: • Understand and apply the fundamental principles of marketing.• Understand the need for marketing research and conduct basic marketing research.• Identify and apply the components of a marketing strategy.• Understand and implement market segmentation.• Understand and apply the marketing mix (product, price, place, and promotion).• Understand the ethical implications of marketing decisions.

Sections Offered: Fall 2026

Sections Offered: Summer 2026, Summer I