The Rise of Purposeful Marketing, John Rea
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Brands are now taking purposeful positions, from what they sell to what they stand for. This presentation will delve into the evolution of purpose-led advertising and discover how purpose-driven brands are leading the charge and making a difference beyond profits.
From shampoo to shoes, brands are selling more than just their products – they’re also marketing important causes and their commitment to them. Let’s delve into the evolution of purpose-led advertising and discover how purpose-driven brands are leading the charge and making a difference beyond profits.
Attendees will learn about the emerging marketing and advertising trends driving societal change and how brands are aiming to create a healthier and more compassionate planet. The discussion will also showcase how digital and social media channels can act as accelerators for social change, bringing ideas and causes to the forefront of society and expanding their reach.
John Rea
John’s introduction to the business of communication arts combined his love for design and music: as an art director at Rolling Stone Magazine working with then staff photographer Annie Leibovitz. After several years as a designer, he began an advertising career working on some of the world’s best-known brands: Coca-Cola, Intel, Volvo, Coppertone and Claritin.
As Executive Creative Director of Digital Marketing, he’s combined his talents in design and multi-channel thinking to help build the digital and integration division at Havas Tonic, one of the largest fully integrated consumer health and wellness agencies in North America. He is not simply a believer in creative integration, he teaches a course about it at The School of Visual Arts in NYC as well as a course in Purposeful Marketing. Currently on the faculty, he lectures there regularly, and he continues to be actively involved in connecting students with internship programs, fellowships and job positions.
John Rea’s Links and Resources:
John Rea’s Coney Island Story:
Sponsored by Artivism: The Power of Art for Social Transformation
For any questions, please contact artivism@adelphi.edu.