Faculty Profiles

Zachary Johnson

Interim Associate Dean for Undergraduate Students
Decision Sciences and Marketing, Robert B. Willumstad School of Business

Hagedorn Hall of Enterprise 202
516.833.8152
zjohnson@adelphi.edu
https://​sites.​google.​com/​adelphi.​edu/​zjohnson/​home?​authuser=​1

General Information

Diplomas/Degrees

Diplomas/Degrees

Ph.D. in Business Administration (Marketing), University of Central Florida (2011)

Bachelors Degree - Business Administration (Marketing, Management(, Ithaca College (2005)

Professional Experience

Professional Experience

In addition to his teaching responsibilities at Adelphi University, Dr. Johnson engaged in another of other activities that contributed to the University and Willumstad School of Business:

- Academic Director of Graduate Programs within the Willumstad School of Business

- Viret Faculty Fellowship where he developed a comprehensive business plan for the creation of the Innovation Center on campus. Upon launch, the center had relationships with leading corporations and mentors, had launched experiential projects, and had a $100K+ grant from a major credit union.

- He was an elected member of the Faculty Senate Executive Committee

 

Dr. Johnson is a frequently-cited expert on topics related to business, marketing, and career development.

He has recently been cited in leading outlets such as Zippia (the career expert)US News & World ReportMSN MoneyNewsdayAdelphi Business ReviewPledge it ForwardAACSB Blog, H1Bexpert, and Credit Donkey.

 

Dr. Johnson has consulted for Fortune 500 companies, nonprofit enterprises, start-ups, and small businesses in his free time outside of and separate from his activities at Adelphi University. He is the co-founder of ProfVal, LLC a small company that provides Expert Opinion Letters that are used as part of employment-based visa applications along with freely-available educational resources related to work-based visas on the site and also on H1bexpert.com (a site that provides resources for H-1B seekers such as providing H-1B job search strategies). Part of the company's profits are donated to charities through ProfVal.org.

 

 

Dr. Johnson has co-authored publications in some of the top journals in marketing and business including:

Journal of Consumer Psychology, Journal of Consumer Marketing, Marketing Education Review, Journal of Brand Management, Corporate Reputation Review, and the Asia Pacific Journal of Marketing and Logistics.

See his Google Scholar page here.

 

Dr. Johnson has been a reviewer for leading business publications such as:

Corporate Reputation Review (2021, 2019) Journal of Research in Interactive Marketing (2019) Journal of Business Ethics (2016, 2017) Academy of Marketing Science (2017) Journal of Brand Management (2016) Services Industry Journal (2016)

 

Personal Statement

Personal Statement

The idea that doing well must align with doing good has always been a central motivator of my actions, personally and professionally.

Much of my research examines how social responsibility aligns with business goals. Across various papers, my research has established that: social responsibility enables the launch of new products, even those that are unrelated to a brand’s core product category; that  an honest appraisal of a company's social impact is the right approach, even when a company's actions inadvertently cause harm; and that social responsibility aligns with friendships and social cohesion in consumption

Across these studies, my research establishes the strategic importance of social responsibility and how doing the right things the right way promotes success.

My hope is that through teaching, I can enable my former students to be change makers. Indeed, I have seen that the majority of my students at Adelphi University are caring and capable women and men who seek to make a difference while succeeding in their careers. In my classes, students have worked on projects for both for-profit and nonprofit organizations in responsible ways that benefit them and others.

Outside of and separate from my role at AU, I co-founded a purpose-driven small business.

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