Ph.D. Consumer Behavior, Purdue University (2009)
M.A. Consumer Studies, Seoul National University (2005)
B.B.A. Business Administration, Seoul National University (2003)
B.A. Consumer Studies, Seoul National University (2003)
Customer Relationship Management (CRM)
Customer Experience Management (CEM)
Lee, Y.J., Ha, S., and Johnson, Z.S. (2019). Antecedents and consequences of flow state in e-commerce. Journal of Consumer Marketing. 36(2), 264-275.
Ashoori, M.T, Johnson, Z.S., and Lee, Y.J. (2018). Self-Reporting CSR Activities: When Your Company Harms, Do You Self-Disclose? Corporate Reputation Review. 21(4), 153-164.
Johnson, Z.S., Lee, Y.J., and Ashoori, M.T. (2018). Brand Associations: The Value of Ability versus Social Responsibility Depends on Consumer Goals. Journal of Brand Management, 25(1), 27–37.
Yang, S. and Lee, Y.J. (2017). The Dimensions of M-Interactivity and Their Impacts in the Mobile Commerce Context. International Journal of Electronic Commerce, 21(4), 548-571.
Lee, Y.J., Yang, S., and Johnson, Z.S. (2017). Need for Touch and Two-way Communication in E-Commerce. Journal of Research in Interactive Marketing, 11(4), 341-360.
Yang, S. and Lee, Y.J. (2017). Are the Factors Affecting Satisfaction and Actual Purchase the Same? Comparisons Between Unplanned and Planned Purchase. Journal of Fashion Marketing and Management, 21(2), 172-186.
Lee, Y.J. and Dubinsky, A.J. (2017). Consumers’ Desire to Interact with a Salesperson During E-Shopping: Development of a Scale. International Journal of Retail & Distribution Management, 45(1), 20-39.
Lee, Y.J. and Ha, S. (2016). Consumer Use of the Internet for Health Management. Journal of Consumer Health on the Internet, 20(1–2), 1-18.
Yang, S. and Lee, Y.J. (2016). Determinants of Actual Purchase on M-commerce Sites vs. Determinants of Satisfaction with M-commerce Sites. Journal of Contents Association, 16(6), 236-247.
Johnson, Z.S., Lee, Y.J., and Paniculangara, J.T. (2015). Helping Through Morality Versus Identification - Implications for Consumer Helping Behaviors. International Journal of Business & Applied Sciences, 4(2), 43-57.
Ha, S. and Lee, Y.J. (2011). Determinants of Consumer-Driven Healthcare: Self-Confidence in Information Search. International Journal of Pharmaceutical and Healthcare Marketing, 5(1), 8-24.
Yoo, W.S., Lee, Y.J., and Park, J. (2010). The Role of Interactivity in E-Tailing: Creating Value and Increasing Satisfaction. Journal of Retailing and Consumer Services, 17(2), 89-96.
Lee, Y.J., Park, J., and Widdows, R. (2009). Exploring Antecedents of Consumer Satisfaction and Repeated Search Behavior for E-Health Information. Journal of Health Communication, 14(2), 160-173.
Lee, Y.J. and Park, J. (2008). The Mediating Role of Conformity for E-Compulsive Buying in Virtual Community. Advances in Consumer Research, 35, 387-392.
Goetzinger, L., Park, J., Lee, Y.J., and Widdows, R. (2007). Value-Driven Consumer E-Health Information Search Behavior. International Journal of Pharmaceutical and Healthcare Marketing, 1(2), 128-142.
Lee, Y.J. and Yang, S. (2016). Evolution of interactivity from B2C to C2C: Exploring flow theory and WOM. Academy of Marketing Science Annual Conference, Lake Buena Vista, FL, May 18-May 21.
Lee, Y.J., Yang, S., and Johnson, Z.S. (2016). The Moderating Role of Two-Way Communications with Sellers on the Relationships Between Need for Touch and the Technology Acceptance Model in E-Commerce. ACRA Annual Conference, Secaucus, NJ, April 13-16.
Lee, Y.J., Ha, S, and Johnson, Z.S. (2015). Antecedents and Satisfaction Consequences of Flow in E-Commerce. AMA/ACRA Triennial Conference, Coral Gables, FL, March 4-7.
Lee, Y.J. and Ha, S. (2011). Consumer Use of the Internet and the Knowledge Gap in Healthcare. In 2011 Academy of Marketing Science (AMS) Annual Conference. Coral Gables, FL, May 24-27.
Lee, Y.J. and Park, J. (2009). The Impact of Online Communication on Interpersonal Quality and Loyalty. In American Collegiate Retailing Association (ACRA) Winter Conference. New York, NY, January 13-16.
Lee, Y.J. and Park, J. (2007). Consumers’ Perceived E-Shopping Value for Interactivity Features. In Tenth Retail Strategy and Patronage Behavior Research Symposium, Society for Marketing Advances (SMA) Annual Conference. San Antonio, TX, November 7-10.
Lee, Y.J. and Park, J. (2007). The Mediating Role of Conformity for E-Compulsive Buying in Virtual Community. In Association of Consumer Research (ACR) North American Conference. Memphis, TN, October 25-28.
Lee, Y.J. and Park, J. (2007). The Role of Virtual Communities in Online Compulsive Buying. In American Collegiate Retailing Association (ACRA) Spring Conference. Chicago, IL, April 12-15.
Lee, Y.J., Park, J., and Warrington, P. (2007). Exploring Antecedents of E-Compulsive Buying and Role of Self-Esteem. In American Collegiate Retailing Association (ACRA) Winter Conference. New York, NY, January 14-17.
Lee, Y.J., Park, J., and Widdows, R. (2006). Consumer Motivations to Search E-Health Information. In Twelfth Americas Conference on Information Systems. Acapulco, Mexico, August 4-6.
Lee, Y.J., Park, J., and Widdows, R. (2006). E-health Information and Consumer Search Pattern: Approach from Motivation and Perceived Quality. In Thirteenth Recent Advances in Retailing & Service Science Conference. Budapest, Hungary, July 9-12.
Adelphi University Faculty Development Grant, 2016-2017
Adelphi University Center for Health Research Grant, 2011
Adelphi University Faculty Development Grant, 2010-2011
S/T: Social Media Marketing
Sales Promotion And Direct Marketing
Social Media Marketing
Honors and Accomplishments
Honors and Accomplishments
Bender Award for Outstanding Body of Work, 2020
Bender Award for Best Paper, 2020
Bender Award for Best Paper, 2019
Highly Commended Paper Award at the Emerald Literati Network Awards for Excellence 2012
Outstanding Paper Winner at the Emerald Literati Network Awards for Excellence 2008
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