Johnson, Z.S., Lee, Y.J., and Ashoori, M.T. (2018). Brand Associations: The Value of Ability versus Social Responsibility Depends on Consumer Goals. Journal of Brand Management, 25(1), 27–37.
Yang, S. and Lee, Y.J. (2017). The Dimensions of M-Interactivity and Their Impacts in the Mobile Commerce Context. International Journal of Electronic Commerce, 21(4), 548-571.
Lee, Y.J., Yang, S., and Johnson, Z.S. (2017). Need for Touch and Two-way Communication in E-Commerce. Journal of Research in Interactive Marketing, 11(4), 341-360.
Yang, S. and Lee, Y.J. (2017). Are the Factors Affecting Satisfaction and Actual Purchase the Same? Comparisons Between Unplanned and Planned Purchase. Journal of Fashion Marketing and Management, 21(2), 172-186.
Lee, Y.J. and Dubinsky, A.J. (2017). Consumers’ Desire to Interact with a Salesperson During E-Shopping: Development of a Scale. International Journal of Retail & Distribution Management, 45(1), 20-39.
Lee, Y.J. and Ha, S. (2016). Consumer Use of the Internet for Health Management. Journal of Consumer Health on the Internet, 20(1–2), 1-18.
Yang, S. and Lee, Y.J. (2016). Determinants of Actual Purchase on M-commerce Sites vs. Determinants of Satisfaction with M-commerce Sites. Journal of Contents Association, 16(6), 236-247.
Johnson, Z.S., Lee, Y.J., and Paniculangara, J.T. (2015). Helping Through Morality Versus Identification - Implications for Consumer Helping Behaviors. International Journal of Business & Applied Sciences, 4(2), 43-57.
Ha, S. and Lee, Y.J. (2011). Determinants of Consumer-Driven Healthcare: Self-Confidence in Information Search. International Journal of Pharmaceutical and Healthcare Marketing, 5(1), 8-24.
Yoo, W.S., Lee, Y.J., and Park, J. (2010). The Role of Interactivity in E-Tailing: Creating Value and Increasing Satisfaction. Journal of Retailing and Consumer Services, 17(2), 89-96.
Lee, Y.J., Park, J., and Widdows, R. (2009). Exploring Antecedents of Consumer Satisfaction and Repeated Search Behavior for E-Health Information. Journal of Health Communication, 14(2), 160-173.
Lee, Y.J. and Park, J. (2008). The Mediating Role of Conformity for E-Compulsive Buying in Virtual Community. Advances in Consumer Research, 35, 387-392.
Goetzinger, L., Park, J., Lee, Y.J., and Widdows, R. (2007). Value-Driven Consumer E-Health Information Search Behavior. International Journal of Pharmaceutical and Healthcare Marketing, 1(2), 128-142.