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ROOM 301

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Ph.D. in Business Administration (Marketing), University of Central Florida (2011)

Recent Courses

Marketing Management
S/T: Marketing Analytics

Teaching Specializations/Interests

Basic Marketing (Undergraduate & Graduate), Advertising Management (equal to IMC or Integrated Brand Promotion), Consumer Behavior.

Research Interests

Primary research area: Consumer Judgment and Information Processing
Domains: Corporate Associations, Brand Extensions, Corporate Social Responsibility (CSR), Social Identity, Brand Identity, and Self Construal.

Grants/Sponsored Research

Adelphi University In-House Faculty Grants. Received Fall 2013. Negative Responses to Product Failure and Brand Reputation Feedback Based on Corporate Reputation. Received from Adelphi University in the amount of $2980.

Refereed Articles

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Johnson, Zachary, Yichao Tian, and Sangwon Lee (2016), Brand Origin or Product Origin? The Effects of Country of Origin Fit on Brand Evaluations. Journal of Brand Management.

Johnson, Zachary, Carolyn Massiah, and Jeffrey Allen (2013, Spring), Community Identification Increases Consumer-To-Consumer Helping, But Not Always. Journal of Consumer Marketing, 30, 121-129.

Donegan, James, Michele Ganon, and Zachary Johnson (2016), Influencers of Earnings Management Fraud: Coercion, Project Stage, and Ethics. Journal of Managerial Issues.

Lee, Sangwon and Zachary Johnson (2016), The Effect of New Product Design and Innovation on South Korean Consumerís Willingness to Buy. Asia Pacific Journal of Marketing and Logistics, 29 (1).

Johnson, Zachary, Yun Jung Lee, and Joseph Thomas Paniculangara (2015), Helping through Morality versus Identification: Implications for Consumer Helping Behaviors. International Journal of Business & Applied Sciences, 4 (2), 43 - 57.

Johnson, Zachary, Robert Cascio, and Carolyn Massiah (2014, Fall), Explaining Student Interaction and Student Satisfaction: An Empirical Investigation of Delivery-Mode Influences. Marketing Education Review, 227-237.

Allen, Jeffrey, Carolyn Massiah, Zachary Johnson, and Kristin Bowman (2011), Consumer Citizenship Behavior: The Effects of Social Identification on Interpersonal Helping Behavior Among Consumers. Advances in Consumer Research, 39, 589-590.

Lee, Sangwon, Zachary Johnson, and Xin He (2009), Brand Origin or Product Origin? The Effects of Country of Origin Fit on Brand Evaluation. Advances in Consumer Research, 36, 1013-1014.

Jeffrey Allen, Carolyn Massiah, Robert Cascio, and Zachary Johnson (2008), Triggers of Extraordinary Experiences within a Sub-cultural Consumption Event. Advances in Consumer Research, 35, 711-713.

Conference Presentations/Papers

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Yun Jung Lee, Sujin Yang, Zachary Johnson (2016). The Moderating Role of Two-Way Communications with Sellers on the Relationships Between Need for Touch and the Technology Acceptance Model in E-Commerce. In ACRA Annual Conference in Secaucus, NJ/NY.

Johnson, Zachary and Yun Jung Lee (2016). Warm Companies are valued or experiences and competent ones are valued for products. In 11th Global Brand Conference, Bradford, England.

Ha, Sejin, Yun Jung Lee, and Zachary Johnson (2015). Antecedents and Satisfaction Consequences of Flow in E-Commerce. In AMA/ACRA Triennial Conference, Coral Gables, FL.

Johnson, Zachary and Yichao Tian (2015). Country of Origin Fit: When does A Discrepancy between Brand Origin and Country of Manufacture Reduce Consumerís Product Evaluations? In Society of Consumer Psychology 2015 Winter Conference.

Joshi, Amit, Huifang Mao, and Zachary Johnson (2013). Like the Book, Hate the Movie? Understanding the Drivers of Adapted Movie Evaluations. In 35th Annual, INFORMS Marketing Science Conference.

Ganon, Michele W., James J. Donegan, Zach Johnson (2011). The Influence of Idealism and Moral Relativity on Channel-Stuffing under Coercive Conditions. In 2011 American Accounting Association Annual Meeting.

Massiah, Carolyn, Jeffrey Allen, Zachary Johnson, Komila Kothari (2011). Investigating the Influence of Social Identification on Interpersonal Helping Behavior Among Consumers. In 2011 American Marketing Association Winter Marketing Educators' Conference, Austin, TX.

Ganon, Michele W., James Donegan, and Zachary Johnson (2010). Coercion, Ethics and Project Stage: An Experimental Test of an Accounting Fraud Model. In 2010 American Accounting Association Annual Meeting.

Massiah, Carolyn, Jeffrey Allen, Zachary Johnson, Hyo Jin Heo, and Benjamin Marshall (2008). Assessing the Effects of Extraordinary Experiences and Social Identification on Bikers' Sub-Cultural Values. In The Proceedings of the Society for Consumer Psychology 2008 Winter Conference.

Professional Activities


Reviewer, Association of Consumer Research: Back to Fun. October 23-26, 2014. Baltimore, Maryland (reviewed four papers)

Reviewer, Association of Consumer Research: Appreciating Diversity. October 4-12, 2012. Vancouver, British Columbia (reviewed two papers).

Volunteer, The 10th International Research Symposium on Service Excellence in Management. June 14-17, 2007. Orlando, Florida.

Co-chair, Recruitment Committee (New Marketing Faculty). Fall 2014.

Founding Advisor, September 2014- Present. Adelphi Universityís Marketing and Management Society
- The MMS is a professional society that facilitates interactions between business executives and Adelphi students. In the first semester, connections have been made with the following organizations: UPS, 1.800.Flowers.com
- Club was formed in the Fall semester of 2014 and has approximately 45 members

Speaker, September 12, 2014. Chinese Student Orientation for incoming MBA students

Volunteer, Spring 2014. Researched and developed a Business Analytics Specialization within the Willumstad School of Business. Uses existing courses

Volunteer. December 6, 2013. Organized a guest lecture in which David Lansky (General Manager of the American Ballet Theater) spoke to student about the ABTís business practices. Between 60-65 members of the Adelphi community attended and represented 9 majors.

Speaker, August 21, 2013. Chinese Student Orientation for incoming MBA students.

Community and Corporate Leadership

Founding Adviser for the Marketing and Management Society at Adelphi. MMS is a professional society for marketing and management students.