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Diplomas/Degrees

Ph.D., University of Illinois (1958)
M.A., University of Illinois (1955)
A.B. (Psychology Honors), University of Michigan (1952)

Recent Courses

Consumer Behavior
Marketing Management
Marketing Research
Marketing Strategy
New Product Management

Teaching Specializations/Interests

Marketing, Marketing Research, New Product Management, Marketing Strategy, Consumer Psychology, Personality.

Research Interests

Work stemming from his doctoral dissertation (6) and a subsequent Psychological Monograph (2) , which he co-authored with Normal Endler & J. McV. Hunt, laid the empirical and philosophical basis for both Endler’s Interactional School of Personality (3,5) and Psychographics, a mainstream tool in contemporary Marketing (3). In the near future, he intends to apply the methodology developed for these past applications to the area of personality change as a function of aging and retirement.

Together with his current collaborators, Allan Ashley & Rakesh Gupta, he has initiated a program in Action Learning at Adelphi University’s School of Business, which has been published and/or presented at academic conferences (4, 7 & 8). Their work is based upon the pragmatic, functional philosophy of John Dewey (1) and additionally reflects the authors’ view that students should be viewed as consumers and that the tactics and strategy of teaching , as with any service, can be informed by feedback gathered via survey & qualitative research techniques.


References

1. Dewey, John. The School and Society (1915)

2. Endler, N., Hunt, J. McV. & Rosenstein, A. “ An S-R Inventory of Anxiousness,” Psychological Monographs. 1962. Vol. 76, #17.


3. Endler, N & Rosenstein, A., Evolution of The Personality Construct in Marketing and
Its Applicability to Contemporary Personality Research.” Journal of Consumer Psychology . 1997. Vol.6


4, Gupta, R., Ashley, A. & Rosenstein, A. “Implementing Action Learning in Marketing
Research Courses. Proceedings of Northeast Decision Sciences Institute. May 2005.

5. McCann, D. & Flett, G. “Norman S. Endler (1931-2003)” American Psychologist. (2004).
Vol. 59.

6. Rosenstein, A. “Psychometric vs. Physiological Anxiety and Serial Learning.”
Journal of Personality. Sept. 1960

7. Rosenstein, A,. Gupta, R. & Ashley, A. “Action Learning – A ‘New’ Teaching Tool for
Undergraduate Business Education.” Journal of College Teaching and Learning, May 2004. Vol.1

8. Rosenstein, A., Ashley, A. & Gupta, R. “”A Qualitative Exploration of
Undergraduate Business Student Attitudes Towards Action Learning.” Proceeding of
Applied Business Research and College Teaching & Learning Conference.” Jan. 2006

Books

Refereed Articles

Other Scholarly/Artistic Work

PUBLICATIONS

2008 (With Rosenstein, D.), How to Develop Successful Marketing Strategies. New York: Linus Publications.

2006 (With Ashley & Gupta), A Qualitative Exploration of
Business Student Attitudes Towards Action Learning.
Proceeding of College Teaching & Learning Conference. Jan. 2006

2005 (With Ashley & Gupta) Implementing Action Learning in
Marketing Research Courses. Proceedings of Northeast Decision Sciences Institute. May 2005

2004 (With Ashley & Gupta), Action Learning-A “New” Teaching Tool for Undergraduate Business Education. Journal of College Teaching and Learning, May 2004. Vol. 1

1997 With Endler), Evolution of The Personality Construct in Marketing and Its Applicability to Contemporary Personality Research. JOURNAL OF CONSUMER PSYCHOLOGY, August, 1997, Vol. 6, 55-66.

1982 (With Panettiere & Kropp), How to Find Out, General Foods Corporation. (Principles of Marketing Research).


1980. (With Conran), A Service Development Program for Brokerage Firms, New York Stock Exchange Planning Manual No. 5. (Guidelines for Conducting New Product Research in the Securities Industry)

1973. (With Krugman). Progress Report on the AAPOR/APA Undergraduate Program in Applied Social Research. PUBLIC .OPINION QUARTERLY, Spring 1973.

1969 Editor, PROCEEDINGS OF THE 76TH ANNUAL CONVENTION OF THE AMERICAN PSYCHOLOGICAL ASSOCIATION, DIVISION OF CONSUMER PSYCHOLOGY.

1962. (With Endler & Hunt). An S-R Inventory of Anxiousness,
Psychological Monographs. 1962. Vol. 76, #17.

1961. (With Kanner), Television and Army Training: Color vs. Black and White. AUDIO VISUAL COMMUNICATION REVIEW.

1960. (With Kanner), Television and Army Training: Color vs. Black
and White, AUDIO-VISUAL COMMUNICATION REVIEW.

1960. Psychometric vs. Physiological Anxiety and Serial Learning.
JOURNAL OF PERSONALITY. 1960. Vol 28, 279-262

Honors and Accomplishments

He holds a Ph.D. in Psychology from the University of Illinois (1958), licensing as a Psychologist in New York State and a postdoctoral Diplomate in Industrial Psychology (specialty emphasis in Consumer Psychology) from the American Board of Professional Psychology, an official accreditation body of the American Psychological Association.
He established precedent as the first psychologist to take and pass the examination for the Diplomate in the sub-specialty of Consumer Psychology (1965). He helped to establish and twice has been selected as one of two nominees for the presidency of the Division of Consumer Psychology of the American Psychological Association.

Major repeat clients for periods of over ten years have included The New York Stock Exchange, JCPenney, Campbell Soup and General Foods.

Work stemming from his doctoral dissertation (6) and a subsequent Psychological Monograph (2) , which he co-authored with Normal Endler & J. McV. Hunt, laid the empirical and philosophical basis for both Endler’s Interactional School of Personality (3,5) and Psychographics, a mainstream tool in contemporary Marketing (3).

Professional Activities

PROFESSIONAL PRACTICE

1971-97. President, Alvin J. Rosenstein Associates (Marketing Research). Repeat clients for 10 or more years included JCPenney (26 years)Burlington Industries, Campbell Soup, General Foods and The New York Stock Exchange.

1968-71. Corporate Marketing Research Consultant to General Foods

1966-68 Vice President & Research Director, Kenyon & Eckhardt Advertising, Inc.

1964-66 Associate Corporate Manager of Marketing Research, General Foods Corp.

1960-61 Group Head, TV Commercial Research, Marplan Division of Interpublic

1959-1960. Chief, TV Applications Section & Supervising Research Psychologist, The Army Pictorial Center

1958-59. Senior Clinical Psychologist, Norwich State Hospital, Norwich, Connecticut

1957-58. Staff & Faculty Member, University of Illinois Psychological Clinic

Prior to 1957. VA Clinical Psychology Trainee.

PROFESSIONAL PRESENTATIONS & ACTIVITIES

2007 Reviewer, Journal of Business
Ethics

2006 Presented paper, A Qualitative Exploration of Business Student Attitudes Towards Action Learning. College Teaching and Learning Conference.

2004 Presented paper, Action Learning –A “New” Teaching Tool for Undergraduate Business Education. College Teaching & Learning Conference. (Already cited above under publications with Ashley & Gupta)

1985 Chairperson, Symposium on Marketing to the Mature Consumer,
American Psychological Association, Division of Consumer Psychology.


1982 & 83.Twice selected by the Executive Committee of APA Division 23

(Division of Consumer Psychology) as one of two nominees to run for the presidency of the Division (not elected).

1978 & 81 Presented paper, Opportunities for Clinical Psychologist in Consumer Psychology, at the Annual Convention of the American
Psychological Association in 1978 and again in 1981, based on
good response from first presentation.


1970-76.Chairperson, Undergraduate Internship Program in Applied Social
Research. sponsored jointly by the American Association for Public Opinion Research and the Division of Consumer Psychology, American Psychological Association.

1968-70.Member of the Executive Committee of the Division of Consumer
Psychology, of the American Psychological Association & Chair,
Committee on Training and Internships

1969. Chair, Symposium on Training of Consumer Psychologists, 77th Annual Convention of the American Psychological Association,
Division of Consumer Psychology.

1968. Program Chairperson, Division of Consumer Psychology, 76th Annual Convention of the American Psychological Association.

1966. Chairperson, Long Paper Session, Division of Consumer Psychology, 74th Annual Convention of the American Psychological Association