{"id":2366,"date":"2024-10-03T13:57:13","date_gmt":"2024-10-03T17:57:05","guid":{"rendered":"https:\/\/www.adelphi.edu\/brand\/?page_id=2366"},"modified":"2025-06-11T15:04:39","modified_gmt":"2025-06-11T19:04:39","slug":"campaign-communication-guidelines","status":"publish","type":"page","link":"https:\/\/www.adelphi.edu\/brand\/messaging\/campaign-communication-guidelines\/","title":{"rendered":"Campaign Communication Guide"},"content":{"rendered":"

Guided by our strategic plan, Momentum 2<\/em>, our comprehensive Momentum<\/em> Campaign: Extraordinary Impact will raise $100 million to continue our exceptional trajectory and Adelphi\u2019s mission\u2014to transform lives with commitment, innovation and student-centered inspiration.<\/p>\n

Key Messages<\/h2>\n
    \n
  • The $100 million campaign is the largest in Adelphi history.<\/li>\n
  • Donations will be used to support scholarships, academics, student experiences, campus improvements, diversity and needed initiatives through the Adelphi Fund.<\/li>\n
  • The campaign will run through 2027.<\/li>\n
  • The campaign is inspired and guided by our Momentum<\/em> 2<\/em> strategic plan.<\/li>\n
  • The connection between the campaign and the strategic plan should be highlighted when possible.<\/li>\n
  • The campaign\u2019s goal is to ensure that Adelphi will be able to continue making an extraordinary impact on students for generations to come.<\/li>\n<\/ul>\n

    Tone<\/h2>\n
      \n
    • Proud and optimistic<\/li>\n
    • Encouraging participation in making an impact on the lives of our students<\/li>\n
    • All asks for funding should be mission-based and inspirational \u2014 not transactional.<\/li>\n<\/ul>\n

      Style Guidelines<\/h2>\n
        \n
      • Use The Momentum<\/em> Campaign: Extraordinary Impact<\/strong> on first mention, with the first letter of all words capitalized.<\/li>\n
      • \u00a0You can use The Momentum<\/em> Campaign, Momentum<\/em> Campaign<\/strong> or the campaign<\/strong> on subsequent mentions. Please note capital \u201cThe\u201d when used in the middle of a sentence, for example, \u201cThe goal of The Momentum<\/em> Campaign: Extraordinary Impact \u2026 .\u201d<\/li>\n
      • Always italicize Momentum<\/em>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

        Guided by our strategic plan, Momentum 2, our comprehensive Momentum Campaign: Extraordinary Impact will raise $100 million to continue our exceptional trajectory and Adelphi\u2019s mission\u2014to transform lives with commitment, innovation and student-centered inspiration. Key Messages The $100 million campaign is the largest in Adelphi history. Donations will be used to support scholarships, academics, student experiences,…<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":23,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2366","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"Campaign Communication Guidelines<\/title>\n<meta name=\"description\" content=\"On September 21, 2024, Adelphi University launched the largest fundraising campaign in its history at the 24th Annual President's Gala.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adelphi.edu\/brand\/messaging\/campaign-communication-guidelines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campaign Communication Guidelines\" \/>\n<meta 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