{"id":192,"date":"2020-07-15T15:33:04","date_gmt":"2020-07-15T19:33:04","guid":{"rendered":"https:\/\/www.adelphi.edu\/brand\/?page_id=192"},"modified":"2025-11-19T13:27:02","modified_gmt":"2025-11-19T18:27:02","slug":"merchandising-and-licensing","status":"publish","type":"page","link":"https:\/\/www.adelphi.edu\/brand\/design\/merchandising-and-licensing\/","title":{"rendered":"Merchandising & Licensing"},"content":{"rendered":"

The Adelphi University Merchandise Licensing Program helps protect and promote our brand by ensuring that the public can properly identify and associate the University\u2019s name and logos with officially licensed products that have been approved by the University. The University requires that all members of the University community (faculty, students, staff and alumni), as well as all external manufacturers and vendors, obtain approval before producing any product that displays the Adelphi University name or marks.<\/p>\n

CLC (Powered by Learfield)<\/h2>\n

To comply with federal, state and international trademark laws, Adelphi University is required to monitor and control all uses of its trademarks. The Adelphi Licensing Program is managed by CLC (Powered by Learfield), an outside agency, and is administered through the Office of University Communications and Marketing.<\/p>\n

There are more than 60 vendors licensed to manufacture products that bear Adelphi\u2019s trademarks\u2014all merchandise orders must be filled by one of these licensed vendors<\/strong>.<\/p>\n

Access CLC\u2019s licensed vendor list and search \u201cAdelphi\u201d in Step 2 to view<\/a><\/p>\n

All merchandise and\/or promotional items funded through University accounts must bear an official Adelphi University identifier. In addition to these licensing guidelines, please review more specific information regarding the use of the University name and logos<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Adelphi University Merchandise Licensing Program helps protect and promote our brand by ensuring that the public can properly identify and associate the University\u2019s name and logos with officially licensed products that have been approved by the University. The University requires that all members of the University community (faculty, students, staff and alumni), as well…<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":18,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-192","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"Merchandising and Licensing | Brand Identity | Adelphi University<\/title>\n<meta name=\"description\" content=\"The Adelphi University name and marks help to identify us as being a great major metropolitan university.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adelphi.edu\/brand\/design\/merchandising-and-licensing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merchandising and 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