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History/Background
Since the Office of Promotion and Outreach (P&O) was established in spring 2001—overseeing the former publications and events operations—its staff has been committed to promoting Adelphi's various schools and programs through the production of publications and advertisements, as well as the coordination of events. Promotion and Outreach has grown considerably in staffing since then, from five to 15 today.
What We Do
Located in Levermore Hall, Room 206, P&O serves as the University’s in-house marketing department, and is dedicated to developing and implementing integrated strategies to increase Adelphi’s brand awareness. The unit develops these strategies by drawing on the following services and tools:
- Events
P&O’s three-person events team concentrates on planning and implementing events in association with the Office of University Admissions, such as on-campus and off-campus Open House events, Accepted Student Days, Scholarship Visits, and Information Sessions. The events team also oversees an extensive high school outreach program that includes events such as Press Day, Poetry Day, the Arts Conference, the Business Conference, and the Art Foundations series.
The events team also works with on-campus partners to generate audiences for events such as art exhibitions, conferences and symposia, cultural events, and dance, music, and theatre performances.
- Publications and Advertisements
The office’s team of designers, production artists, and copywriters produces a wide range of printed publications, including brochures, flyers, postcards, and catalogs that promote Adelphi programs, events, and facilities to both internal and external audiences. Our copy and design teams also work together in developing and designing major university-wide publications, including the university bulletins, cultural events calendars, newsletters, and viewbooks.
In addition, the team produces advertisements that span media, including radio, internet, and print.
- Market Research
In order to implement the most effective marketing strategies, the department engages in regular market research. Staff moderate focus groups and in-depth-interviews, and prepare detailed reports with recommendations based on research. In addition, the department facilitates more extensive studies with third-party research firms. Each year, the unit engages in a full-scale brand awareness study to evaluate the effectiveness of its branding efforts.
- Photography and Digital Assets
P&O has extensive experience with photography and digital assets—this includes setting up photo shoots to enhance its image bank, and retouching existing images to enhance their visual impact.
- Media Buying and Placement
To continue moving Adelphi’s brand initiative forward, Promotion and Outreach created Black Cat Advertising, LLC, as an in-house advertising agency. This unit (whose name is inspired by Adelphi’s mascot, the Panther) is responsible for the University’s media planning and purchasing.
- Visual and Messaging Consistency
Throughout all of its work, P&O seeks to enhance visual and messaging consistency University-wide. Detailed guidelines for our copy and visual standards can be found in the Adelphi University Visual Standards and Editorial Style Manual (PDF 1.8MB). That reference guide was first published in fall 2002.
For more information about P&O’s integrated marketing solutions, visit our Portfolio Samples and Case Studies.
Please Note:
Publications and materials designed and produced by units other than Promotion and Outreach must correctly apply the appropriate elements of the University’s visual identity program and conform to standards that ensure consistency of design and language. These guidelines can be found in the Visual Standards and Editorial Style Manual (PDF 1.8MB). Final design approval must be obtained from Promotion and Outreach before release to the respective printer or publisher.
All questions about logo usage should be addressed to Promotion and Outreach.
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Contact
For additional information, please contact:
University Promotion and Outreach
Levermore Hall, Room 206
Adelphi University
P.O. Box 701
Garden City, NY 11530-0701
p - 516.877.3690
f - 516.877.3463
This page was last modified on October 20, 2009.
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