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image 1University Promotion and Outreach Asset Guidelines

Assets | Colors

An important element in creating a visual identity is the standardization of color use in advertising. The official University colors are brown and gold. The University also utilizes a standard palette of secondary colors related to our current advertising campaign, and on the Adelphi website. These are identified in printed and manufactured items in the “Pantone Matching System”™ (PMS).

Because inks react differently to coated (glossy) versus uncoated (rough or matte) paper stocks, coated and uncoated PMS colors are always distinguished.  There is no set color palette for University publications.




University Gold (coated) University Gold (uncoated) University Brown
PMS 130 PMS 129 PMS 497
C0 M30 Y100 K0 C0 M16 Y77 K0 C0 M70 Y100 K78






School of Education School of Nursing College of Arts & Sciences
PMS 1805 PMS 208 PMS 718
C0 M91 Y100 K23 C0 M100 Y30 K37 CO M56 Y100 K8






School of Business Honors College Institute of Parenting
PMS 349 PMS 321 PMS 2925
C100 M0 Y91 K42 C100 M0 Y31 K23 C85 M24 Y0K0






School of Social Work University College Derner Institute of Psychological Studies
PMS 2728 PMS 648 PMS 261
C96 M69 Y0 K0 C100 M62 Y0 K52 C48 M100 Y0 K40





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Contact
For additional information, please contact:

University Promotion and Outreach
Levermore Hall, Room 206
Adelphi University
P.O. Box 701
Garden City, NY 11530-0701

p - 516.877.3690
f - 516.877.3463

This page was last modified on October 20, 2009.
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