The Super Bowl is the biggest event for not only football fans but for the biggest brands to air commercials to a national audience estimated at more than 170 million people. Thus, the talent on the field is just as important as the talent involved with the commercials.
The talents and creativity of Adelphi University alumni will be showcased in commercials from Chevrolet, Samsung Electronics, and Best Buy.
Zachary Borst ’07, 26, won the Chevrolet Route 66 advertising competition. In addition to winning the $25,000 prize, his commercial titled, “Chevy Happy Grad,” will air during the Super Bowl on Sunday, February 5. Chevrolet said Borst’s ad beat out competitors in a field of 400 scripts and 198 films by independent filmmakers from 32 countries. Michael Ilkiw ’07 also worked on the Chevrolet commercial as the camera operator, and assisted with producing and casting.
Peter Friedman ’72, president and partner of F360, served as the television production consultant for Samsung Electronics‘ commercials. Friedman oversaw the filming of the commercials and acted as the production liaison between the ad agency and Samsung. For more than 30 years, Friedman has worked on global brands such as Coca-Cola, Pepsi, MasterCard, Verizon and Nike, to name a few. The Samsung spot will air in the early part of the fourth quarter during the Super Bowl.
Anthony Bertram ’99 is an actor (first to speak) in a Best Buy spot. In addition, he has done voiceover and commercial work for Sour Patch Kids, Invincibles, Alvin and The Chipmunks, Outback Steakhouse, and Disney.
Adelphi is a world-class, modern university with excellent and highly relevant programs where students prepare for lives of active citizenship and professional careers. Through its schools and programs—The College of Arts and Sciences, Derner Institute of Advanced Psychological Studies, Honors College, Robert B. Willumstad School of Business, Ruth S. Ammon School of Education, University College, and the Schools of Nursing and Social Work—the coeducational university offers undergraduate and graduate degrees as well as professional and educational programs for adults. Adelphi University currently enrolls nearly 8,000 students from 43 states and 45 foreign countries. With its main campus in Garden City and its centers in Manhattan, Suffolk County, and Poughkeepsie, the University, chartered in 1896, maintains a commitment to liberal studies, in tandem with rigorous professional preparation and active citizenship.