Frequently Asked Questions

To request a publication, please fill out our online form.

When requesting a publication, the following information is necessary:

• What is the piece? (e.g., a flyer, a tri-fold brochure, a sign, a booklet)
  
  
• Is the piece one in a series of other pieces? If so, what are the components of the series?
  
  
• What is the quantity for the publication?
• This is one of the most important pieces of information, and having it when you request the publication will help move your publication along. Not having the quantity for a publication may impact the timing of the publication, as a large quantity—even for a flyer or postcard—means that a piece needs to be printed by an outside printer, which takes a minimum of 10 business days.
  
  
• Who is the audience for the publication?
  
  
• What is the goal of the piece?
  
  
• Does your publication promote an event that has Web registration? (Please note that The Office of Information Technology should be contacted for website and Web registration needs as soon as you know that you want a Web registration option.)
  
  
• Where do you want the piece delivered?
  
  
• Do you have a budget for the publication? If so, what is the budget number for the publication?
  
  
• Will you need to mail the piece?
• If so, will you be putting the piece in an envelope or will you want a self-mailer?
• Do you want to mail the piece first class or bulk? (For more information about mailing, click here.
• Will you need a Business Reply Envelope and/or response card in the piece?

Will you need supplementary materials after the piece is produced? (e.g., registration forms, day of event programs, etc.)

Copy should be submitted in one comprehensive Microsoft Word document that can be emailed to the client services manager. Please do not submit copy in the body of an email, and do not submit copy as a series of documents when possible.

It is not necessary to design or format your copy. When we receive the copy, we will work with it to put it in the format discussed for your piece.

You can also submit a summary of copy points, or a copy outline, and the marketing and creative services copywriters will develop it. Please discuss your copy needs with the client services manager.

We cannot accept images that are pulled from the Web due to both copyright issues as well as print quality concerns. Art should be submitted electronically as a JPG, TIF or EPS file at 300 dpi. We can also accept hard copy photographs to scan, although our ability to use them may be impacted by the quality of the photograph.

If you need assistance determining if your art is of high enough quality to use, please contact the office and we will assist you.

Please also note that we maintain a comprehensive photography and art library and may be able to assist you with our own resources.

Production times vary greatly depending on the scope/size of the job requested. Generally, MCS needs at least six weeks from the date of the request to completion. Certain publications such as newsletters, larger brochures and booklets will take longer than six weeks, and may take as long as 12–14 weeks.

Please note that the schedule provided to you by the client services manager assumes that both the Office of Marketing and Creative Services and your area will meet all deadlines. Returning proofs late may delay the final delivery date, depending on the other projects in the office at the time.

Our schedule allows you and marketing and creative services enough time to ensure the following:

• That the copy you want is included in the publication and that it is accurate and within University style
• The design and layout meet the goals of your piece and will be relevant to the audience
• That anyone in your area who needs to review it has the opportunity to do so
• The MCS team has time to incorporate your changes, and check that they have been made
• The printer has enough time to print a publication, normally 10 business days.

The Office of Marketing and Creative Services works with a queue of external printers who have the capability to print your publications. They request a minimum of 10 days to allow enough time to set up their presses, print the publication, allow the publication to dry and finish (e.g., fold or cut) the publication.

Marketing and creative services evaluates their printer list on an ongoing basis to ensure that we employ the most efficient, effective and customer-friendly printers in the New York area.

The client services manager will send either a hard copy proof, which will be delivered to the on-campus location of your choice, or a PDF proof delivered to you via email.

If you receive a PDF proof, you are not expected to alter the electronic file. You can communicate changes via email. We will not accept changes communicated via phone or voice message, to ensure clarity and efficiency.

If you receive a hard copy proof, you can mark changes on that proof. Please note that any longer additions should be submitted electronically in a Microsoft Word document to expedite the process.

All University computers—and most home computers—are equipped with Acrobat Reader, a free program that gives you the ability to open a PDF. Your computer will act up if you clicked on “View Attachment” or “View in New Window.” If you just click, then you will be unable to open the PDF proof and your computer may freeze, if the attachment is large. You should save the PDF on your computer by right clicking and selecting “Save As.” The file will be saved onto your desktop and then you can double click it to open it.

The office’s primary function is to ensure that all work produced conforms and conveys University style. There are ways to work within University style to produce a unique and relevant look for your piece, and we encourage you to communicate the style of pieces you prefer so that we can understand your needs.

Please note that to ensure a cohesive University look, there are certain parameters in place, including—but not limited to:

• All pieces will include Adelphi’s colors (brown and gold) somewhere on the piece
• Any piece for an academic department/program will feature the color of that department or program’s school. Each school color was discussed and chosen in conjunction with the deans.
• All pieces must include the Adelphi University logo
• All pieces must use an approved suite of fonts, based on the current University style.

You are welcome to see as many proofs as you need to feel comfortable before approving a publication. However, be aware that each proof you review beyond the agreed upon schedule will impact the delivery date of the piece. It simply is not possible to receive a publication on the originally agreed upon date if there are changes to the schedule. Our printers have set up their presses based on the schedule we communicate to them, and they will often not be able to move the publication directly into printing if there is any delay on our end.

Please contact the Web team at webteam@adelphi.edu to discuss any needs for the website. We can send you a final PDF that you may forward to the Web team.

If you are hosting prospective students, or outreaching to faculty/high school students, MCS can supply you with promotional items, depending on how many you need as well as our current inventory.

If you need to order more than 500 promotional items, or have a need beyond our inventory, then it is best to contact a promotional item vendor. Contact Tom Luberto at x3058, who can provide assistance or direct you to an outside vendor.

We do not produce nametags for individual conferences. You can order name badges from Staples. When you order, you can ask for Avery 5395 White Adhesive Name Badges. They come 400 to a box.

Download a copy of the Adelphi logo.

Advertising plans for the year are determined with the dean of each individual college or school. Speak with your dean or director about any advertising needs and have them contact Account Executive Chris Shkuda directly.

Please note that we will not fund space that is reserved by individual departments.

For employment advertising needs, contact the Office of Human Resources. MCS does not handle these requests.

For letterhead, envelopes and business cards, contact the Service Bureau, who can assist you with these items. Please note: The University’s visual style includes templates for letterhead, envelopes and business cards.

To request a campus visit, please fill out our online form.

To request promotional items, please fill out our online form

This process would take approximately four to five weeks from concept to development.