Faculty & Staff

YUN JUNG LEE

ASSISTANT PROFESSOR

MANAGEMENT, MARKETING, AND DECISION SCIENCES

HAGEDORN HALL OF ENTERPRISE
ROOM 310

p - 516-877-4428

f - 516-877-4607

e - YLEE@ADELPHI.EDU

 

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Diplomas/Degrees

Ph.D. Consumer Behavior, Purdue University (2009)
M.A. Consumer Studies, Seoul National University (2005)
B.B.A. Business Administration, Seoul National University (2003)
B.A. Consumer Studies, Seoul National University (2003)

Recent Courses

Marketing Research
Sales Management

Teaching Specializations/Interests

Consumer Behavior
Marketing Principle
Retailing Management

Research Interests

E-Commerce
Consumer Behavior
Healthcare Marketing
Customer Relationship Management (CRM)
Customer Experience Management (CEM)

Grants/Sponsored Research

Adelphi University Center for Health Research Grant, 2011
Adelphi University Faculty Development Grant, 2010-2011

Refereed Articles

Ha, S. and Lee, Y.J. (2011), Determinants of Consumer-Driven Healthcare: Self-Confidence in Information Search. International Journal of Pharmaceutical and Healthcare Marketing, 5(1), 8-24.

Yoo, W.S., Lee, Y.J., and Park, J. (2010), The Role of Interactivity in E-Tailing: Creating Value and Increasing Satisfaction. Journal of Retailing and Consumer Services, 17(2), 89-96.

Lee, Y.J., Park, J., and Widdows, R. (2009), Exploring Antecedents of Consumer Satisfaction and Repeated Search Behavior for E-Health Information. Journal of Health Communication, 14(2), 160-173.

Lee, Y.J. and Park, J. (2008), The Mediating Role of Conformity for E-Compulsive Buying in Virtual Community. Advances in Consumer Research, 35, 387-392.

Goetzinger, L., Park, J., Lee, Y.J., and Widdows, R. (2007), Value-Driven Consumer E-Health Information Search Behavior. International Journal of Pharmaceutical and Healthcare Marketing, 1(2), 128-142.


Conference Presentations/Papers

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Lee, Y.J. and Ha, S. (2011). Consumer Use of the Internet and the Knowledge Gap in Healthcare. In 2011 Academy of Marketing Science (AMS) Annual Conference. Coral Gables, FL.

Lee, Y.J. and Park, J. (2009). The Impact of Online Communication on Interpersonal Quality and Loyalty. In American Collegiate Retailing Association (ACRA) Winter Conference. New York, NY.

Lee, Y.J. and Park, J. (2007). Consumers’ Perceived E-Shopping Value for Interactivity Features. In Tenth Retail Strategy and Patronage Behavior Research Symposium, Society for Marketing Advances (SMA) Annual Conference. San Antonio, TX.

Lee, Y.J. and Park, J. (2007). The Mediating Role of Conformity for E-Compulsive Buying in Virtual Community. In Association of Consumer Research (ACR) North American Conference. Memphis, TN.

Lee, Y.J. and Park, J. (2007). The Role of Virtual Communities in Online Compulsive Buying. In American Collegiate Retailing Association (ACRA) Spring Conference. Chicago, IL.

Lee, Y.J., Park, J., and Warrington, P. (2007). Exploring Antecedents of E-Compulsive Buying and Role of Self-Esteem. In American Collegiate Retailing Association (ACRA) Winter Conference. New York, NY.

Lee, Y.J., Park, J., and Widdows, R. (2006). Consumer Motivations to Search E-Health Information. In Twelfth Americas Conference on Information Systems. Acapulco, Mexico.

Lee, Y.J., Park, J., and Widdows, R. (2006). E-health Information and Consumer Search Pattern: Approach from Motivation and Perceived Quality. In Thirteenth Recent Advances in Retailing & Service Science Conference. Budapest, Hungary.


Honors and Accomplishments

Highly Commended Paper Award at the Emerald Literati Network Awards for Excellence 2012

Outstanding Paper Winner at the Emerald Literati Network Awards for Excellence 2008