Back to Faculty Listings

Print the Profile

Diplomas / Degrees

Ph.D. Consumer Behavior, Purdue University (2009)
M.A. Consumer Studies, Seoul National University (2005)
B.B.A. Business Administration, Seoul National University (2003)
B.A. Consumer Studies, Seoul National University (2003)

Recent Courses

Marketing
Retail Management

Recent Articles

Lee, Y.J., Park, J., and Widdows, R. (2009, 3). Exploring Antecedents of Consumer Satisfaction and Repeated Search Behavior for E-health Information. Journal of Health Communication, 14, 160- 173

Lee, Y.J. and Park, J. (2008, 10). The Mediating Role of Conformity for E-compulsive Buying in Virtual Community. Advances in Consumer Research, 35