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Diplomas / Degrees

Doctor of Philosophy, University of Southern Mississippi (2001)
Master of Science, University of Southern Mississippi (1999)
Bachelor of Science, Temple University (1991)

Recent Courses

Event Sponsorship
Independent Study Computer Application In Sports Management
Independent Study Economy On Sponsorship
Independent Study Financing An Event
Independent Study Internship Database Development
Independent Study Referee Academy Research
Independent Study Sdl/Sm Certification P.R.
Independent Study Social Responsibility: Sm
Independent Study Sport Management Alumni Database
Independent Study Sport Management Apparel Design
Independent Study Sport Management Publication
Independent Study Sport Marketing Events
Independent Study Sport Marketing Seminar
Independent Study Sports Mgmt Coach Program
Independent Study Staffing Service Learning 4
Independent Study Volleyball Recruiting
Internship
Intro. To Sport Marketing
Practicum
Practicum,Teaching,Fitness Leader Or Coaching
Practium, Teaching, Fitness Leader, Or Coaching
Practium, Teaching, Fitness, Leadership Or Coaching
Research And Design Of Experiments
S/T: Advanced Topics In Sport Management
S/T: Event Sponsorship
S/T: Sport Economics
S/T: Sport Media
S/T: Sports Marketing
S/T: Sport Merchandising
Sport Communication & Media Relations
Sport Marketing
Sports In American Culture
Technology In Health And Physical Education

Research Interests

Information Technology, Endorsements and Sponsorship as an effective marketing tool, Experiential Learning, Leadership Development

Book Chapters

Letter, G. & Rothschild, B. (2009). Red Bull New York: To Build or Not to Build Off of the Parent Company’s Image?. In Lee, J (Eds.). Product Branding in Sport Business. (pp. In Press).

Orejan, J., Letter, G. J., Drane, D.D., & Walker, H. (2005). Integrating Experiential Learning in Sport Marketing Curriculum. In Pitts, Brenda G (Eds.). Sport Marketing in the New Millennium. (pp. 299-303). Morgantown: Fitness Information Technology.

Recent Articles

Letter, G. (2008, 1). Research Within Departments of Kinesiology Can Be an Interdisciplinary Concern During Faculty Evaluations: Would We Be Better Served From a Process That Began at the Core of the Individual’s Discipline?. Chronicle of Kinesiology & Physical Education in Higher Education, 19

Letter, G., Drane, D., & Orejan, J. (2008, 1). Describing Sport Management Practitioners’ Information Technology (IT) Competence and Training Needs. The Sport Journal, 11 (1)

Ridpath, B.D., Kiger, J., Mak, J., Eagle, T., & Letter, G. (2007, 11). Factors that Influence the Academic Performance of NCAA Division I Athletes. The SMART Journal, 4 (1)

Letter, G. (2007, 5). From no approval process to accreditation: The road several Sport Management programs traveled. Chronicle of Kinesiology & Physical Education in Higher Education, 18 (2)

Invited Presentations and Lectures

Letter, G (03 February 2008). Utilizing Information Technology to Achieve your Organizations Marketing Objectives: Top 10 Tips for Online Fundraising in Youth Sports. United States Youth Soccer Association Workshop

Letter, G. (02 March 2007). Utilizing IT to achieve your organizations marketing objectives. . United States Youth Soccer Association Workshop

Conference Presentations and Papers

Showing first 5 of 6. View All

Letter, G. (05 January 2009). Who is going to lead our professions if we don’t, and how do we get started?. National Asociation of Kinesiology and Physical Education in Higher Education, Sarasota, FL

Letter, G. & Orejan, J. (05 November 2008). Recognition and intent to purchase of David Beckham’s endorsed products: Prior to playing in MLS vs. Post initial year of MLS participation. Sport Event & Venues Tomorrow, Columbia, SC

Orejan, J. & Letter, G. (05 November 2008). Measuring the effectiveness of corporate sponsorship in Major League Soccer (MLS) venues on recall and intention to purchase among the Hispanic segment. Sport Event & Venues Tomorrow, Columbia, SC

Letter, G., Drane, D., & Orejan, J. (2007). (01 November 2007). Sport celebrities as endorsers: The case of David Beckham and MLS. Sport Marketing Association Annual Conference,, Pittsburgh PA

Frehlich, S., Letter, G., Magyar, M., Stecyk, S., Wrynn, A. (04 January 2007). Accreditation in Kinesiology in Higher Education: Resistance is Futile. NAKPEHE Annual Conference,, Clearwater, FL.

Other Scholarly / Artistic Work

Letter, G. & Orejan, J. (February, 2006) The Current and Potential Impact of Partnerships Between Higher Education and External Agencies. Chronicle of Kinesiology & Physical Education in Higher Education. 17 (1).

Letter, G, & Ridpath, B.D. (May, 2005). A challenge to administrators & faculty for leadership development. Chronicle of Kinesiology & Physical Education in Higher Education, 16(2).

Letter, G. (May, 2004). Evaluating faculty involvement in service: Is it aligned with public concerns?. Chronicle of Physical Education in Higher Education, 15(2).

Honors and Accomplishments

2003 Hally Beth Poindexter NAPEHE Young Scholar Award for the submitted paper, "A comparison of faculty members’ perception of the importance of service activities with faculty members’ perception of the importance the university applies to the service activities during tenure, promotion, and merit pay evaluations.

Doctoral Student Poster Presentation Research Award, NAPEHE Annual Conference, (2001). Membership in academic organizations among the University of Southern Mississippi students from varying disciplines.

National Youth Sports Program Enrichment Counselor of the Year (2000).

Graduate Student Research Award, MAHPERD Annual Convention, (1999). Marketing Effectiveness on & Attendance Behaviors of Collegiate Football Spectators.

Professional Activities

2005- present Associate Editor – Administrative Issues –Chronicle of Kinesiology & Physical Education in Higher Education.

2007 Public Affairs Committee
National Association for Kinesiology & Physical Education in Higher Education.

2003-2006 Bylaws Committee- National Association for Kinesiology & Physical Education in Higher Education.

2003-Present Reviewer- SMART (Sport Management And Related Topics) Online Encyclopedia.