Faculty & Staff

GREGORY J LETTER

ASSOCIATE PROFESSOR

EXERCISE SCIENCE, HEALTH STUDIES, PHYSICAL EDUCATION AND SPORT MANAGEMENT

WOODRUFF HALL
ROOM 175

p - 516-877-4289

f - 516-877-4258

e - LETTER@ADELPHI.EDU

 

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Diplomas/Degrees

Doctor of Philosophy, University of Southern Mississippi (2001)
Master of Science, University of Southern Mississippi (1999)
Bachelor of Science, Temple University (1991)

Recent Courses

Event Sponsorship
Internship
Intro. To Sport Marketing
Practicum
Research And Design Of Experiments
S/T: Sport Brand Management
Sport Licensing And Merchandising
Sports In American Culture

Research Interests

Information Technology, Endorsements and Sponsorship as an effective marketing tool, Experiential Learning, Leadership Development

Book Chapters

Letter, G. & Rothschild, B. (2009). Red Bull New York: To Build or Not to Build Off of the Parent Company’s Image? In Lee, J. (Eds.). Product Branding in Sport Business. (pp. In Press).

Orejan, J., Letter, G. J., Drane, D.D., & Walker, H. (2005). Integrating Experiential Learning in Sport Marketing Curriculum. In Pitts, Brenda G. (Eds.). Sport Marketing in the New Millennium. (pp. 299-303). Morgantown, WV: Fitness Information Technology.


Refereed Articles

Letter, G (2008), Research Within Departments of Kinesiology Can Be an Interdisciplinary Concern During Faculty Evaluations: Would We Be Better Served From a Process That Began at the Core of the Individual’s Discipline? Chronicle of Kinesiology & Physical Education in Higher Education, 19.

Letter, G., Drane, D., & Orejan, J. (2008), Describing Sport Management Practitioners’ Information Technology (IT) Competence and Training Needs. The Sport Journal, 11 (1).

Ridpath, B.D., Kiger, J., Mak, J., Eagle, T., & Letter, G (2007), Factors that Influence the Academic Performance of NCAA Division I Athletes. The SMART Journal, 4 (1).

Letter, G. (2007), From no approval process to accreditation: The road several Sport Management programs traveled. Chronicle of Kinesiology & Physical Education in Higher Education, 18 (2).


Invited Presentation/Lecture

Letter, G (2008, February). Utilizing Information Technology to Achieve your Organizations Marketing Objectives: Top 10 Tips for Online Fundraising in Youth Sports. United States Youth Soccer Association Workshop.

Letter, G. (2007, March). Utilizing IT to achieve your organizations marketing objectives. United States Youth Soccer Association Workshop.


Conference Presentations/Papers

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Letter, G. (2009). Who is going to lead our professions if we don’t, and how do we get started? In National Asociation of Kinesiology and Physical Education in Higher Education. Sarasota, FL.

Orejan, J. & Letter, G. (2008). Measuring the effectiveness of corporate sponsorship in Major League Soccer (MLS) venues on recall and intention to purchase among the Hispanic segment. In Sport Event & Venues Tomorrow. Columbia, SC.

Letter, G. & Orejan, J. (2008). Recognition and intent to purchase of David Beckham’s endorsed products: Prior to playing in MLS vs. Post initial year of MLS participation. In Sport Event & Venues Tomorrow. Columbia, SC.

Letter, G., Drane, D., & Orejan, J. (2007). (2007). Sport celebrities as endorsers: The case of David Beckham and MLS. In Sport Marketing Association Annual Conference,. Pittsburgh PA.

Frehlich, S., Letter, G., Magyar, M., Stecyk, S., Wrynn, A. (2007). Accreditation in Kinesiology in Higher Education: Resistance is Futile. In NAKPEHE Annual Conference,. Clearwater, FL..

Drane, D., Orejan, J., & Letter, G. (2006). Sport celebrities as endorsers and the case of Freddy Adu. In Sport Marketing Association Annual Conference. Denver, Colorado.


Other Scholarly/Artistic Work

Letter, G. & Orejan, J. (February, 2006) The Current and Potential Impact of Partnerships Between Higher Education and External Agencies. Chronicle of Kinesiology & Physical Education in Higher Education. 17 (1).

Letter, G, & Ridpath, B.D. (May, 2005). A challenge to administrators & faculty for leadership development. Chronicle of Kinesiology & Physical Education in Higher Education, 16(2).

Letter, G. (May, 2004). Evaluating faculty involvement in service: Is it aligned with public concerns?. Chronicle of Physical Education in Higher Education, 15(2).

Honors and Accomplishments

2003 Hally Beth Poindexter NAPEHE Young Scholar Award for the submitted paper, "A comparison of faculty members’ perception of the importance of service activities with faculty members’ perception of the importance the university applies to the service activities during tenure, promotion, and merit pay evaluations.

Doctoral Student Poster Presentation Research Award, NAPEHE Annual Conference, (2001). Membership in academic organizations among the University of Southern Mississippi students from varying disciplines.

National Youth Sports Program Enrichment Counselor of the Year (2000).

Graduate Student Research Award, MAHPERD Annual Convention, (1999). Marketing Effectiveness on & Attendance Behaviors of Collegiate Football Spectators.

Professional Activities

2005- present Associate Editor – Administrative Issues –Chronicle of Kinesiology & Physical Education in Higher Education.

2007 Public Affairs Committee
National Association for Kinesiology & Physical Education in Higher Education.

2003-2006 Bylaws Committee- National Association for Kinesiology & Physical Education in Higher Education.

2003-Present Reviewer- SMART (Sport Management And Related Topics) Online Encyclopedia.